Practical AI workflows for ad creative, written by a guy who builds them, breaks them, and publishes the prompts.
Every Friday: one real workflow from a working ad account, the paste-ready prompt that runs it, and the honest limits of what it can't do yet.
Form not loading? Subscribe here →
Swipe files that decide things. Fatigue monitors. Persona miners from real Reddit threads. Every system runs on live client work before it runs in the newsletter.
Every issue ships the complete production prompt, not a summary of one. Copy it, paste it, run it the same afternoon.
Every issue says where the workflow breaks. The failed renders and false alarms ship too. No hype, by house rule.
claude got the persona and the angle right in most of 110 shipped lines. here's the 10% a person still fixes, the 12 tells of a claudism, and the checker we run on everything.
87 of my corrections since july, each one now a rule claude reads before it writes a word. the ban list, the cold read test, and a kit to start your own.
no actors, no editor's first pass, every word on screen is real. here's the skill, dumbed down for anyone starting from zero.
every static we ship is a text-free photo with the words set in code. here's why that changed what we can afford to test, plus the kit.
if the ad would work on anyone else, it isn't a snipe. here's how we find them, and the kit to find yours.
a podcast episode became four premiere timelines, an ad came back as a layered photoshop file, and the copy test did not go the way i wanted.
2,500+ performance marketers, creative strategists, and DTC operators get it every week. Read the archive first if you want proof.
SUBSCRIBE FREE ▶